THE AMIRA FOOD NEWSLETTER APPETIZES
The rice bowl is sac in every
home in Japan. It is perceived
as the life giver.
THE LETTER FROM GROUP MD
CONNECTING EMOTIONALLY WITH YOUR CUSTOMERS
Relationship are meant to last .Relationship Marketing is
not just about having a
“buddy” relationship with your customers as customers
do not wish to have that .
Relationship Marketing uses the event-driven tactics of customer
retention marketing,
and treat marketing as a process over time, rather than
single unconnected events.
By moulding the
marketing message and tatics to the lifecycle of the customer, the relationship
marketing approaches able to achieve a
very high customer satisfaction with highly profitable results.
Keeping this in mind, using the Relationship Marketing
methodology, AMIRA recently customized programs for individual consumer groups.
The ubiquitous customer and his/her role in driving business growth occupied
the center –stage at the Mothers Day celebrations Planned in the “ Mom in a Million Contest”.
A perfect example of “Emotional connect “ with the
customer ,compliments and enhances brand of a product and its company.
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